What do you look for when you’re choosing a product? Let’s say the product is something essential but banal, for example, a toothbrush. Do you want it to work how it’s supposed to and be comfortable to use? Obviously. Do you want it to be a color you like? Sure. Admittedly not relevant to how it works, but you do see it several times a day, after all. Do you want it to make you feel like a real man or a woman?

Probably not what most of us think of while we’re brushing our teeth every morning, but apparently, advertisers say yes. Here are some products that we don’t think anyone asked for gendered versions of, as found by people on Twitter.

#1

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

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<!– –><!––> Kaisu 4 hours ago

If you want to make pink binoculars for people who like pink, that’s fine! But gendering binoculars is so unnecessary and stupid

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#2

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

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<!– –><!––> Hermione Granger 3 hours ago

The concept is good, but it should still be a family game. No need to make it just for girls.

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#3

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

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<!– –><!––> Miłka Chromińska 4 hours ago

Finally a product for me, I’ve had enough of using men’s shampoo, apricots have delicate hair you know. We need specially formulated shampoos 😀

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Nobody is saying that selling things in a variety of designs is bad—people have different likes and dislikes and we would be bored if everything only came in brown. But is it any wonder why so many girls end up resenting pink and floral patterns when that’s the one look that advertisements and toy packaging tell them they should be choosing, while boys are encouraged to play with toys in red, green, black, and pretty much every other color?

For adults, who have had their whole lives to get to know their own preferences, it seems shallow and infantilizing. And when design comes at the expense of functionality, like pink glue or more fragile razors, it goes from uncomfortable to insulting.

#4

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

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<!– –><!––> Sonja 5 hours ago

well, sometimes it is better to sort is this way. it is because of herbs inside. better than call it “tea-against-menstruation-pain”, or “tea-for-those-who-has-prostate-gland-troubles”. this is a better version, i think

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#5

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

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<!– –><!––> Falcon 4 hours ago

I wonder if it’s a play on words. Hand and Man. Still makes little sense tho unless it actually explodes…

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#6

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

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<!– –><!––> Ana J 4 hours ago

This one’s funny.

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Then there’s the opposite phenomenon, when marketers think things should be designated “for men” because apparently it’s not manly in the first place to use soap, eat bread, or have a cup of tea (chili in tea… I didn’t know there was something effeminate about drinking things that taste good and don’t hurt.)

#7

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

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<!– –><!––> Lingon 4 hours ago

Hen eggs and rooster eggs?

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#8

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

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<!– –><!––> Wietse Pot 4 hours ago

Goes great with men spread

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#9

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

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<!– –><!––> I’m Foxxy and I know it 😉 4 hours ago (edited)

This one doesn’t specifically say any gender. There is nothing wrong with having a choice of pink plane or blue plane. Some people (whether girl or boy like pink and others like blue).

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To be fair, some products are gendered because of average shape and size measurements or nutritional requirements based on sex. Even in those cases, though, what do we get out of labeling them “for men” or “for women” before said sizing or nutritional benefits? That just confuses and embarrasses people whose needs fall outside of those averages, because our proportions and chemistry vary a lot even within the biological categories of male and female. Further polarizing products by putting nuts and bolts or flowers and glitter on the package adds another uncomfortable layer by conflating our personalities and likes with those physical parameters.

#10

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

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<!– –><!––> Niito 3 hours ago

Is this a real toy? Is it played as the usual one?

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#11

Unnecessarily-Gendered-Products-Thread

mizumomochi Report

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<!– –><!––> visvalin Vamadevan 5 hours ago

Lass wipes

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#12

Unnecessarily-Gendered-Products-Thread

inkyfollies Report

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<!– –><!––> sunshine_20 4 hours ago (edited)

Honestly, this isn’t gendered, this is just two different types of products, with different characters/design.

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The American Marketing Association has observed that younger consumers are beginning to scoff at advertising that leans on gender, and recommends that brands focus on advertising “what a product is for rather than whom it is for.”

They say that brands could learn more about their consumer base’s habits and do better business by removing gendered marketing that could sway consumers away from products not traditionally associated with their gender, and embracing marketing that presents their products in a positive light for any consumer.

#13

Unnecessarily-Gendered-Products-Thread

ibelieveinher Report

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<!– –><!––> troufaki13 4 hours ago

These are just different colors, not gender-oriented. Am I not seeing something?

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#14

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

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<!– –><!––> Hermione Granger 3 hours ago

Unless this is a devotional, it seems unnecessary.

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#15

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

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<!– –><!––> Johane Moller 4 hours ago

This isn’t really gendered it’s colored. Only if you assign blue to boys and pink to girls can you say it’s really gendered. As it doesn’t say ‘for boys’ or ‘for girls’ on the packaging. I would’ve probably liked this as a child.

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#16

Unnecessarily-Gendered-Products-Thread

Dinosaurs_tho Report

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<!– –><!––> Christophe Beunens 4 hours ago

This is a shaving mirror. So unless you are a bearded lady, this is correctly titled.

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#17

Unnecessarily-Gendered-Products-Thread

jakeoftales Report

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<!– –><!––> Kaisu 4 hours ago

Now this kind of gendering of products is problematic. Just making a blue and pink product isn’t gendering, but this is just really icky and not the way boys and girls should be taught to think about themselves.

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#18

Unnecessarily-Gendered-Products-Thread

fomae2 Report

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<!– –><!––> Sonja 4 hours ago

well, the women’s one is usually narrower, but has more space in the…breast area. at least the mine one has.

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#19

Unnecessarily-Gendered-Products-Thread

fomae2 Report

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<!– –><!––> Theory Buchannon 3 hours ago

I’m also a shoe

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#20

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

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<!– –><!––> Dirk Daring 3 hours ago

Point made on this one, but at least they didn’t add the pink tax.

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#21

Unnecessarily-Gendered-Products-Thread

radicalta Report

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<!– –><!––> Thiago Meira 4 hours ago

Not gendered. Just seriously pink

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#22

Unnecessarily-Gendered-Products-Thread

HavenRacewayJP Report

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<!– –><!––> troufaki13 4 hours ago

Stunning, nonetheless!

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#23

Unnecessarily-Gendered-Products-Thread

akielon Report

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<!– –><!––> Hermione Granger 3 hours ago

There are no words….

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#24

Unnecessarily-Gendered-Products-Thread

CrimsonG_Shep Report

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<!– –><!––> visvalin Vamadevan 5 hours ago

So what’s women size?

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#25

Unnecessarily-Gendered-Products-Thread

icecoldreddie Report

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<!– –><!––> I’m Foxxy and I know it 😉 4 hours ago

Cards against humanity brought out the “for her” set as a jab at the “pink tax”. Maybe have a read up on it.

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#26

Unnecessarily-Gendered-Products-Thread

RuinTaughtMe Report

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<!– –><!––> Kaisu 4 hours ago

Again, I don’t really think this is gendered…? Some kids like to play with the rockets and planes while others like to play with the astronauts. I think it’s really cool that there’s a female astronaut doll and nowhere does it say that it’s for girls or that the other one is for boys

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#27

Unnecessarily-Gendered-Products-Thread

gurneemd Report

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<!– –><!––> Ninja Kitty 4 hours ago

NO FAIR~! I WANT ONE WITH BURGER KING ON THE GIRLS SIDE!!! >:{

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#28

Unnecessarily-Gendered-Products-Thread

fomae2 Report

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<!– –><!––> Rhea Hambum 4 hours ago

Fucks sake

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#29

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

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<!– –><!––> Craptavaganza 4 hours ago

The bible already is just for boys/men.

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See Also on Bored Panda

#30

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

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<!– –><!––> Ana J 4 hours ago

That toothbrush penguin looks scary.

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#31

Unnecessarily-Gendered-Products-Thread

XxxDoodlez Report

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<!– –><!––> Lingon 4 hours ago

Girls only? 👿

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#32

Unnecessarily-Gendered-Products-Thread

KemiSays Report

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<!– –><!––> Demi Zwaan 4 hours ago

These are not gendered, but differentiated based on content. If you like cars and stuff, you know to buy blue and if you like barbie stuff, you get pink. It’s better than not knowing what kind of stuff you get and end up with something you don’t like. No where does it say blue is for boys and pink is for girls (in fact, it was the other way around till the 40s).

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#33

Unnecessarily-Gendered-Products-Thread

WeebPhone Report

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<!– –><!––> Hermione Granger 3 hours ago

Actually I think they are attempting to make it more equal because it was originally men, but now they have women too.

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#34

Unnecessarily-Gendered-Products-Thread

coldroses2when Report

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<!– –><!––> Lingon 4 hours ago

The next scientific report I write, will be written with these.

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#35

Unnecessarily-Gendered-Products-Thread

12pt9 Report

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<!– –><!––> misteriosa 4 hours ago

How did they manage to gender divide those? o.O

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#36

Unnecessarily-Gendered-Products-Thread

raccoonyote Report

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<!– –><!––> I’m Foxxy and I know it 😉 4 hours ago (edited)

Where does it say it’s for guys? it says “the Arsenal ultimate grooming set”. Arsenal is another term for an array of services/equipment used for a certain purpose. Nothing to do with gender.

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#37

Unnecessarily-Gendered-Products-Thread

Dekkles__ Report

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<!– –><!––> Hermione Granger 3 hours ago

*rebelle really??

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#38

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

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<!– –><!––> Seabeast 3 hours ago

That kid’s head is way too big for her body.

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#39

Unnecessarily-Gendered-Products-Thread

SheepPuppet Report

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<!– –><!––> MonsterMum 4 hours ago

Man yoghurt brings an entirely different thing to my mind

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See Also on Bored Panda

#40

Unnecessarily-Gendered-Products-Thread

ramendates Report

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<!– –><!––> Kaisu 2 hours ago

Why do you have to gender edible products, it makes zero sense. I don’t think the foods and tastes you like has anything to do with your gender??

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#41

Unnecessarily-Gendered-Products-Thread

kineticharvest Report

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<!– –><!––> I’m Foxxy and I know it 😉 4 hours ago

There are men and women vitamins and protein powders etc because fact is men and women often have differing nutritional needs.

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#42

Unnecessarily-Gendered-Products-Thread

yoshi_in_black Report

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<!– –><!––> Lauren Ricard 4 hours ago

I hate gendered products. “For her” has extra iron in it. Just label it “with extra iron” – does the same trick. If you don’t know why the extra iron would be necessary, the gendered version won’t be very appealing to you either!

#43

Unnecessarily-Gendered-Products-Thread

nutty_brittle Report

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<!– –><!––> Lily Mac Dennard 1 hour ago

lol thats sad

#44

Unnecessarily-Gendered-Products-Thread

NatashaVomit Report

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<!– –><!––> Woodpecker 1 hour ago

Yeah girls don’t get thirsty🙄

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#45

Unnecessarily-Gendered-Products-Thread

CassTheFox_ Report

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<!– –><!––> Amy Smith 4 hours ago

I remember the “it’s not for girls ads”. Even as a kid it pissed me off

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#46

Unnecessarily-Gendered-Products-Thread

savloi Report

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<!– –><!––> Lenka Smetanová 3 hours ago

Oh hell

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